01
“The algorithm needs more data.”
It needs a conversion event that pays you. Until that is defined, more data is just more spend.
Performance without apologyMobile UA · DSP · Affiliate · Programmatic
Your agency is very busy. Your business is standing still.
Every Monday, a report arrives.
Numbers are green. Arrows point up.
The quarter closes flat.
What you’ve been told
02
“CPL is down 18% this month.”
Cheaper leads that never convert are not a saving. They are a cost that moved downstream.
03
“We’re scaling what’s working.”
Working by whose measure? If it isn’t in your attribution platform, it isn’t working yet.
04
“Give it one more month.”
A month is a budget. Spend it on a capped test with a clear stop rule, not on hope.
05
You already knew this.
The question is what you do next.
Enough.
Not a slogan. A line drawn.
Payouts tied to attributed events.
Every traffic source identified.
Nothing scales until the numbers agree.
Performance doesn’tfollow spend.It follows proof.
Every underperforming campaign had a budget. Most had a strategy deck.
What they lacked was a clear answer to one question:
What exactly are we paying for — and how will we know it happened?
Answer that first, and channels, bids and budgets follow.
Not a methodology. A standard.
What we do
Four disciplines. One standard of proof.
01
Mobile user acquisition
Android and iOS campaigns bought against the in-app events that drive revenue.
Explore → 02Performance affiliates
Your offer, run with vetted partners paid only on the agreed conversion.
Explore → 03DSP & programmatic
In-app, native and open-web inventory, filtered placement by placement.
Explore → 04Tracking & attribution
Links, postbacks and events in AppsFlyer, Adjust or Singular — tested before launch.
Explore →How we work
Five steps. No step skipped.
The same order on every campaign, whatever the budget.
01Fit
Qualify the business.
Product, markets, unit economics and the event you can afford to pay for. If it doesn’t fit, we say so on the first call.
Why firstMost wasted budget is decided before launch.
02Event
Define what gets paid.
One payable event, one attribution window, one payout model — written down and agreed before any traffic runs.
In writingInstall, registration, deposit or purchase. Your call, made once.
03Tracking
Wire it, then test it.
Tracking links, server-to-server postbacks and event mapping in your MMP. A test conversion must pass end to end.
No test, no launchSpend waits for a passed test conversion.
04Launch
Launch with caps.
New sources start on daily caps. Every source is identified by sub-ID, so you can see where traffic came from — and pause it.
ControlledSmall first. Proof before volume.
05Decide
Scale it or cut it.
Sources are read on event rate and downstream quality. What pays back gets budget. What doesn’t is paused.
ReconciledNumbers are checked against your MMP before anyone is paid.
The fixed numbers
Commitments, not claims.
0
Conversions billed without an attributed event
1
Source of truth: your attribution platform
3
Attribution platforms supported: AppsFlyer, Adjust, Singular
4
Payout models: CPI, CPA, CPL / CPS, revenue share
Campaign results are shared in your attribution data, under NDA. We don’t publish numbers you can’t verify.
The standard
Who we work with. What we refuse.
We work with
Advertisers with a trackable conversion event
Teams willing to share real post-install data
Offers with clear caps, geos and traffic rules
Publishers who disclose their traffic sources
We don’t do
Paying for installs nobody uses
Incentivised or undisclosed traffic sold as organic
Results that only exist in a report we wrote
Scaling before the numbers agree
Size doesn’t override fit. If we can’t measure it, we won’t sell it.
Questions
Straight answers.
What does ClickSpero do?
Performance marketing and mobile user acquisition: app install and in-app event campaigns, affiliate distribution, DSP and programmatic buying, and the tracking that proves which of it worked.
How do you charge?
On outcomes. Campaigns run on CPI, CPA, CPL / CPS or revenue share, against an event agreed in writing before launch. Rates depend on vertical, geo and event — we quote after a short qualification call.
Which attribution platforms do you work with?
AppsFlyer, Adjust and Singular, plus server-to-server postbacks to other trackers. Your MMP is the record we reconcile against.
Which verticals do you cover?
Finance and fintech, e-commerce and on-demand, utilities and apps, dating, and iGaming where it is licensed and legal in the target market.
How do we start?
Send a short brief through the advertiser form or email hello@clickspero.com. If there’s a fit, the first conversation is free.