Four disciplines.
One standard of proof.
Each one is paid on an agreed event and measured in your attribution platform.
01
Mobile user acquisition
Install and in-app event campaigns for Android and iOS, bought against the event that drives revenue.
- CPI and event-based CPA campaigns
- In-app, DSP, native and affiliate sources
- New sources start on daily caps
- Reads by sub-source on event rate and retention
Best for: App developers scaling beyond self-serve channels
02
Performance affiliates
Your offer, distributed to vetted affiliates, media buyers and networks — paid only when the agreed conversion happens.
- CPA, CPL / CPS and revenue-share offers
- Caps, geos and traffic rules per offer
- Partners disclose their traffic sources
- Billing on validated conversions only
Best for: Offers with a clear, trackable conversion
03
DSP & programmatic
Programmatic buying across in-app, native and open-web inventory, filtered placement by placement.
- Allowlists and placement exclusions
- Frequency and recency caps
- Bids weighted by downstream events
- Weak placements cut, not averaged in
Best for: Adding reach without losing quality control
04
Tracking & attribution
Tracking links, server-to-server postbacks and event mapping in AppsFlyer, Adjust or Singular — tested end to end before spend.
- Links with sub-source parameters
- Install and in-app event postbacks
- Attribution windows agreed up front
- A passed test conversion before launch
Best for: New partners, events or markets
Finance & fintech
Banking, lending, payments and trading apps. Paid on KYC, first deposit or funded account.
E-commerce & on-demand
Shopping, delivery and mobility apps. Paid on first purchase or completed order.
Utilities & apps
VPN, security, productivity and tools. Paid on install with retention or subscription events.
Dating
Registration and subscription campaigns with strict source disclosure.
iGaming
Only where licensed and legal in the target market. Paid on registration or first deposit.
Next step
Pick the event. We’ll price the outcome.
Send a short brief. If there’s a fit, you’ll get a written plan with payout model, caps and tracking.