Knowledge hub

Tracking & Attribution

S2S postbacks, mobile measurement partners and step-by-step guides for AppsFlyer, Adjust, Kochava and the other platforms advertisers measure in.

The click ID goes out with the user and comes back with the conversion. Here is how that loop works — and how to debug it when it breaks.

AppsFlyer is the referee between your app and every ad network. Here is how it decides who gets credit for an install.

From creating the app in the dashboard to your first verified test install — the setup checklist we use before any campaign goes live.

Every parameter in an AppsFlyer link, what it does, and how to build links that attribute correctly the first time.

Installs are easy. Getting revenue events right — and proving them to partners — is where most app campaigns fail.

The rules that decide what an agency can see and do in your AppsFlyer account — and what changed with agency transparency and allowlists.

Adjust works on the same principles as other MMPs, with its own vocabulary. Here is the map — trackers, tokens, Campaign Lab and data sharing.

Kochava is one of the longest-running measurement platforms. What it offers, how it is set up and how it compares.

Five MMPs, one decision that shapes every campaign you run. What each does best and how to pick.

Work with ClickSpero

Reading is free. So is the first conversation.

Advertisers get campaigns paid on attributed events. Publishers get offers with written terms.